The CompleteLooksmaxxing Guide
Everything you need to know to start looksmaxxing properly — the 7 pillars, the 90-day plan, softmaxxing vs hardmaxxing, and how to avoid the mistakes that waste most beginners\' first year.
What Is Looksmaxxing?
Looksmaxxing is the practice of maximizing your physical attractiveness through a structured, evidence-based set of changes — skincare, grooming, fitness, posture, and (optionally) cosmetic procedures. It treats your appearance the way fitness culture treats your body: as something you can measurably improve with the right protocol, repeated consistently.
The term originated in online forums in the late 2010s but the underlying practices are old: dermatology, orthognathic medicine, hair restoration, and aesthetic surgery have been refining what makes a face read as "attractive" for decades. Looksmaxxing just systematizes that knowledge into a beginner-friendly framework.
The realistic outcome for most people who follow a structured looksmaxxing protocol for 90 days: a 1-2 point gain on the standard 1-10 looksmax scale, driven mostly by clearing skin texture, fixing hair, dropping body fat, and correcting posture.
Softmaxxing vs Hardmaxxing
Softmaxxing
Non-invasive improvements. No surgery, no injectables, no recovery. Anyone can start tonight with $50 of products.
- Skincare routines
- Mewing & jaw exercises
- Hairstyle changes
- Gym & body comp
- Posture correction
- Supplements & sleep
Hardmaxxing
Cosmetic procedures. Higher cost, higher risk, bigger results. Usually only worth it after softmaxxing has hit its ceiling.
- Bimax / orthognathic surgery
- Rhinoplasty
- Hair transplant
- Jaw/cheek implants
- Injectables (Botox, filler)
- Genioplasty (chin)
Order matters. Softmaxx first. Most people who jump straight to hardmaxxing waste $10-50K because they\'re solving the wrong problem — a $30 retinol would have done more for their score than a $20K jaw surgery.
The 7 Pillars of Looksmaxxing
Every legitimate looksmaxxing system covers some version of these seven pillars. Skipping any of them is leaving points on the table.
1. Skincare
4-8 weeksThe fastest gains. Retinol, SPF, niacinamide. Clear skin alone moves most people up a full point.
2. Jawline & Mewing
3-6 monthsTongue posture, hard chewing, masseter exercises. Slow but real changes over 90+ days.
3. Hair & Grooming
Same day to 6 wksHairstyle by face shape, brow shaping, beard line cleanup. Instant +0.5-1.5 point gains.
4. Body Composition
8-16 weeksLean down to reveal facial structure. 12-15% body fat is the sweet spot for men.
5. Posture
2-4 weeksChin tucks, wall angels, doorway stretches. Fixes the "tech neck" that kills your jawline.
6. Eye Area
2-6 weeksSleep, hydration, caffeine eye cream, brow shaping. The "halo area" of the face.
7. Supplements
OngoingCollagen, zinc, biotin, magnesium, omega-3. Long-term insurance for the other pillars.
The 90-Day Looksmaxxing Plan
The realistic framework most beginners should follow. Don\'t try to fix everything at once.
Audit
Take a baseline. Use our free AI Looksmax Analyzer to score yourself. Identify your 2 lowest-scoring categories — that's where you start.
Skincare + Grooming
Start a basic skincare routine (gentle cleanser, niacinamide, retinol 2x/wk, SPF every morning). Get a proper haircut. Shape your brows. Skin will visibly improve by week 4.
Body + Posture
Add 3x/wk weight training and 10K daily steps. Drop to 12-15% body fat if not already. Daily posture work: chin tucks, wall angels, doorway stretches.
Layer + Optimize
Add jaw exercises, mewing, supplements. Refine your skincare based on what worked. Re-take the Looksmax Test to measure your gain.
Looksmaxxing Mistakes to Avoid
✗ Bonesmashing
Hitting your face with a hammer does NOT remodel bone. It causes microfractures, inflammation, and permanent damage. There is no peer-reviewed evidence it works. Stop.
✗ Mouthbreathing while "mewing"
Mewing only works if you also breathe through your nose. If your tongue is on the palate but you're mouthbreathing, you're wasting your time.
✗ Over-exfoliating
Using retinol + AHA + BHA daily destroys your skin barrier. Less is more. Start retinol 2x/wk and slowly increase.
✗ Surgery before softmaxxing
Spending $20K on jaw surgery before trying a $30 skincare routine is the most expensive mistake in looksmaxxing. Softmaxx for 90 days first.
✗ Doomscrolling looksmax forums
Reading 4 hours/day of "you're a sub-5" posts wrecks your mental state without changing your face. Set a 15-minute limit.
Want the Full System?
This page is the overview. The Clav Looksmaxxer Guide is the full 10-chapter system — exact products, exact reps, exact dosages, exact schedules. 2,847 people use it. $45 one-time.
Looksmaxxing FAQ
What is looksmaxxing?
Looksmaxxing is the practice of maximizing your physical attractiveness through systematic improvements to skincare, grooming, body composition, posture, and (optionally) cosmetic procedures. It treats appearance the way fitness culture treats the body — as something you can measurably improve with the right protocol.
Does looksmaxxing actually work?
Yes — and the evidence is in the before/after photos. The first 0.5-1 point on the looksmax scale almost always comes from skincare and grooming alone, which are well-studied dermatological practices. Bigger gains (1-2 additional points) come from body composition, posture, and consistent execution over 90+ days.
Is looksmaxxing only for men?
No. Female looksmaxxing (sometimes called femmemaxxing) is a parallel practice with female-specific priorities — skincare, brow shaping, lash growth, hair, posture. See our dedicated Looksmaxxing for Women page.
What is softmaxxing?
Softmaxxing is the non-invasive side of looksmaxxing — skincare routines, exercise, sleep, hairstyle changes, posture correction, supplements. No surgery, no injectables, no recovery time. Most people only need softmaxxing to climb 1-2 points.
What is hardmaxxing?
Hardmaxxing involves cosmetic procedures: jaw surgery (bimax, orthognathic), rhinoplasty, hair transplant, injectables. Much higher cost ($5K-$50K+) and risk, but can produce dramatic results when softmaxxing has hit its ceiling.
How long does looksmaxxing take?
Most people see visible results in 8-12 weeks of consistent softmaxxing. The full 90-day system (skincare + body comp + posture + grooming) typically delivers a 1-2 point gain on the looksmax scale. Hardmaxxing results are immediate post-recovery but only apply if you go that route.
How do I know where to start?
Take a baseline. Use our free AI Looksmax Analyzer to score your current state across all 6 categories. The 1-2 lowest-scoring categories are where you start — that's where you get the biggest point gains for the least effort.
What does "looksmaxxing guide" usually refer to?
It typically refers to a structured plan covering the seven pillars (skincare, jaw, hair, body, posture, eyes, supplements) with specific protocols for each. The Clav Looksmaxxer Guide is one of the most comprehensive — 10 chapters, 90-day plan, exact products.